Customer Relationship Management ARAVIND – 09901366442 – 09902787224
Need Answer Sheet of this Question paper, contact aravind.banakar@gmail.com www.mbacasestudyanswers.com ARAVIND – 09901366442 – 09902787224 Customer Relationship Management Multiple Choices: Q1. High congruence means: a. High probability of success b. Low probability of success c. Zero probability of success d. None of the above Q2. Novo Jim’s excellent resource book for Recency, Frequency and Monetary is: a. Drilling high b. Digging the top c. Cutting edges d. Drilling down Q3. What stands for ‘R’ in FURPS? a. Responsibility b. Resource c. Retention d. Reliability Q4. NAICS stands for: a. National American Industry Coding System b. North American Industry Cooling System c. National American Industry Cooling System d. North American Industry Coding System Q5. The book ‘Reengineering the corporation’ was written by: a. Michael Hammer and James Champy b. Michael Champy and James Hammer c. Michael Douglus and Jame...